- BOSTON | PROFESSIONAL BIOGRAPHY
Under the handle "DJ Deja", Denise M. LaCarubba has been spinning as a Boston-based specialty DJ since 1990, with additional experience in the terrestrial radio realm. She has had the privilege of working with large-scale nightclubs, cutting her professional teeth in bar-oriented dancefloors in historic Fanueil Hall, at venues Sissy K's and The Hong Kong. She rose quickly in rank, earning and maintaining high-profile residencies in some of New England's choice hotspots. During 1999 and 2000, Deja charmed the crowds Thursdays and Fridays around Boston: at The Rack in Fanueil Hall, and Saturdays at WaterWorks in Marina Bay. 2001 residencies included MATRIX Fridays; Thursdays and Sundays at the WaterClub on Marina Bay in Quincy; guest spots at Karma, Exchange, Il Panino, the DancePlex and WaterWorks (Marina Bay) on Saturdays. In 2002, she toured Sissy K's Thursdays, Vertigo Fridays and DancePlex Saturdays, with several highlighted guestspots around Boston . 2002 also heralded Deja's first foray into other U.S. markets - she was lauded in South Beach 's ( Miami ) Tantra nightclub, where, with six other female DJs - narrowed from a field of 137 potentials - she opened the 2002 Winter Music Conference in an all-female DJ exhibition sponsored by Tommy Hilfiger. From 2003 to 2011, DJ Deja continued her winning streak with a residency at the prestigious Boston boutique nitery Saint, also appearing at other nightspots in Beantown. In 2005 Deja rejoined terrestrial radio as an on-air personality with iconic classic rock/CBS radio station WZLX, Boston's 100.7fm, capping a lifelong goal to be a broadcast DJ.
2004 heralded new beginnings for Deja. She focused consistently and successfully in the high-profile entertainment arena, having DJed at many private galas for both the Democratic National Convention in Boston (DNC) and the Republican National Convention in New York City (RNC), opening for acts such as the Spinners (in Boston) and .38 Special and Lynyrd Skynyrd (in NYC). Because of her stellar performances, she was again brought back to entertain the Democrats - twice- in 2008's Democratic National Convention (DNC) in Denver. 2005 brought about new territory for Deja as she opened for J. Geils Band and entertained at charity events honoring Denis Leary, Michael J. Fox and Cam Neely. She has also DJed special events at Boston's legendary Fenway Park, Gillette Stadium and Boston Garden, and has been consistently under contract for luminous events, fashion shows and charity galas in and around the Boston area. In 2005 Deja joined forces with X-Mix as a weekly radio/mixshow producer, remixer, and contributer, for their Club USA Dance series.
Present day 2013 brings her front and center to the region's sought-after fashion shows, weddings, charity & private events. Her newfound passion for spinning eclectic runway & show music has opened up relationships with Neiman Marcus, Madewell, Bloomingdale's, Saks Fifth Avenue, Chanel, Betsey Johnson, Clarks NA and Donald J. Pliner, to name a few. You can find her behind the turntables at Boston Fashion Week and Fashion Night Out, providing ear candy for the gorgeous visions coming down the runways of Boston. Through continued charitable DJ performances for the Boston Bruins Foundation, Mass General Hospital, Mark Wahlberg Foundation and many local, non-profit fundraising entities, her desire of giving back to the community is realized. From April to November (wedding season), Deja is actively involved in providing the perfect soundtrack to a bride or groom's beautiful wedding day. To this day, Deja loves DJing weddings the most, as music truly is powerful.
With intense passion and a hunger to succeed, utilizing raw ambition, drive and determination, and working her expansive knowledge of the power of music wins Deja respect and recognition among her fellow (male) peers. In an industry – Boston, more so - where most DJs are male (by default) and ‘here today, gone tomorrow', she has repeatedly proven her talent as an intelligent and professional disc jockey by threefold: honing crucial skills to keep the clientele in-house, interested and involved; maintaining an impressive arsenal of a music library, complete with remixes, new artists and rare B-sides; and constantly re-inventing formats and concepts by way of an ever-changing direction of music style and experience with a wide-ranging client demographic. Being fearless of introducing new 'ambiance' and 'atmosphere' music will keep the clientele happy, event after event; and keep any DJ innovative, novel, and popular among her clients and contacts.
This DJ's career ambitions would firstly land her behind a satellite radio microphone (having envisioned a lifelong dream of being a radio broadcast DJ, of which she accomplished in spring of '05 with Boston's WZLX) but also would spirit her into other national & international circuits: she lists Miami & LA as locales to DJ weddings, fashion shows and private events, and to broaden and expand her greatest passion – being a messenger of music.
In 2000, Deja founded her own mobile DJ company, Vibeology IA (Innovative Audio) in the Commonwealth of Massachusetts. Vibeology IA is a professional mobile DJ firm with a primary goal to execute all events with intricate, unique detail. Her ambition and assertive spirit has also landed her affiliations with two of Boston's entertainment powerhouses - VIP Entertainment of New England & Miami and Music Management of Belmont, Massachusetts. Present day, you can enjoy her musical stylings at venues like the Museum of Fine Arts, Boston (for their FirstFridays monthly events and gallery openings), the Ritz-Carlton Boston Common, The Four Seasons, Boston; The InterContinental Boston, The Taj Boston, and a return to playing at Fenway Park, Boston Garden and Gillette Stadium, where she has has the honor of entertaining several times at weddings and charity events over the last several years.
Deja is a long-standing VIP level disc jockey and represents well as one of a team of high-tier wedding, club, mobile and broadcast radio DJs. Deja is a preferred vendor of many elite event planners and PR powerhouses in the Boston area. Deja is also professionally affiliated with several other booking agencies in the New England area, and internationally as a member and contributor to Shejay.net. She has been consistently voted into several "Boston's Best DJ" contests/awards and is recognized for her high-level of attention, drive, passion, reputation and image. For a DJ demo CD, questions, comments & booking information, contact Denise LaCarubba (DJ Deja) at 781-248-5660.